• Bachelor’s degree from a university or equivalent
• English native
• Experience in SaaS
• Excellent verbal, communication and writing skills
• Hands on experience with social media management for brands

Job description

• Set and implement social media and communication campaigns to align with marketing strategies
• Provide engaging text, image and video content for social media accounts
• Respond to comments and customer queries in a timely manner
• Monitor and report on feedback and online reviews
• Organize and participate in events to build community and boost brand awareness
• Coordinate with Marketing and Communications teams to ensure brand consistency
• Build relationships with customers, potential customers, industry professionals and journalists
• Stay up to date with digital technology trends

• Bachelor’s degree from a university or equivalent
• English native
• Experience in SaaS, with a focus on the US market

• Instant engagement with sales leads
• Organization and reporting of lead pipeline and conversion
• Develop strategic acquisition and retention plans to drive growth and maximize immediate and long-term ROI
• Lead campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting
• Day-to-day management of online and offline campaigns across channels including (but not limited to): paid social, search campaigns, content, organic
• Continuously test and optimize new channels, audiences, bidding strategies
• Lead overall site conversion rate optimization and develop and optimize landing page strategy
• Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition
• Use web analytics and business intelligence tools such as Google Analytics and internal dashboards to better understand our customers and exploit those insights in marketing campaigns.
• Think strategically, analytically, and creatively about new ways to reach customers and increase relevance.